MKT501 Final Paper 2010

FINALTERM  EXAMINATION

Spring 2010

MKT501- Marketing Management (Session - 4)

Time: 90 min

Marks: 69

  

Question No: 1    ( Marks: 1 )    - Please choose one

 Which of the following are the products bought by individuals and organizations for further processing or for use in conducting a business?

• Specialty


• Industrial


• Shopping


• Consumer

  

Question No: 2    ( Marks: 1 )    - Please choose one

 Introducing a new product into the market is called:

• Commercialization


• Experimenting


• Beta testing


• Test marketing

Question No: 3    ( Marks: 1 )    - Please choose one

 In which of the following, the marketer tries his best to include word of caution for using the product?

• Labeling


• Packaging


• Bundling


• Positioning

   

Question No: 4    ( Marks: 1 )    - Please choose one

 Which of the following best describes 3/10 net 40 ROG?

• The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 10 days


• The buyer must pay within 3 days of receipt of goods but will receive 10% discount if paid in 40 days


• The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 40 days


• The buyer must pay within 40 days of receipt of goods but will receive 3% discount if paid in 10 days

   

Question No: 5    ( Marks: 1 )    - Please choose one

 Of the following, what refers to raising awareness about specific issues and to modify public attitudes?

• Public service announcement


• TV commercials


• Enrichment and education


• Public relations

   

Question No: 6    ( Marks: 1 )    - Please choose one

 A company manufactures shoes. The company incurred costs i.e. Rs.500, 000 for rent of the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and  Rs. 600, 000 for raw material consumed. The variable cost for the company is Rs:

• 720,000


• 700,000


• 600,000


• 500,000

Question No: 7    ( Marks: 1 )    - Please choose one

 In analyzing and building up a product portfolio a company can use:

• Boston Consulting Group matrix


• Contribution Margin analysis


• General Electric model


• All of the given options

   

Question No: 8    ( Marks: 1 )    - Please choose one

 Which of the following is the basic role of promotion?

• Interpretation


• Communication


• Manipulation


• Information

   

Question No: 9    ( Marks: 1 )    - Please choose one

 Which of the following is NOT method of promotion?

• Direct mail


• Public relations


• Retailing


• Advertising

   

Question No: 10    ( Marks: 1 )    - Please choose one

 Which of the following offers a reason to buy the product?

• Coupons


• Sales promotion


• Price pack deal


• Advertising

Question No: 11    ( Marks: 1 )    - Please choose one

 How marketing manager can develop strategies for each product using information from sales force management system?

• Using communication mix variables


• Using marketing mix variables


• Using product mix variables


• Using promotion mix variables

Question No: 12    ( Marks: 1 )    - Please choose one

 In which of the following the sales force management systems are used?

• Selling and management


• Marketing and advertisement


• Management and marketing


• Management and advertisement

   

Question No: 13    ( Marks: 1 )    - Please choose one

 Which of the following is a readymade business, transferred from one place to other?

• Whole selling


• Retailing


• Franchising


• Direct selling

Question No: 14    ( Marks: 1 )    - Please choose one

 A vertical marketing system (VMS), in which independent firms at different levels of production and distribution, join together through contracts to obtain more economies or sales impact than they could achieve alone. What does this statement refers to?

• Corporate VMS


• Conventional VMS


• Administered VMS


• Contractual VMS

Question No: 15    ( Marks: 1 )    - Please choose one

 Which of the following is a type of vertical marketing system?

• Franchise


• Direct selling


• Mail order


• Retailing

   

Question No: 16    ( Marks: 1 )    - Please choose one

 Which of the following is NOT included in logistics?

• Purchasing


• Transporting


• Storage


• Financing

Question No: 17    ( Marks: 1 )    - Please choose one

 In how many ways the consumer buying behavior can be analyzed?

• Five


• Four


• Three


• Two

   

Question No: 18    ( Marks: 1 )    - Please choose one

 Which of the following is NOT a psychological need?

• Need for affection


• Need for food


• Need for water


• Need for sleep

Question No: 19    ( Marks: 1 )    - Please choose one

 Which of the following is an opportunity in an organization?

• Competitors developing new products


• The relaxation or abolition of international tariffs


• New machinery or equipment


• Lack of computing expertise

Question No: 20    ( Marks: 1 )    - Please choose one

 In which of the following research technique data is not analyzed statistically?

• Qualitative


• Quantitative


• Operational


• Functional

   

Question No: 21    ( Marks: 1 )    - Please choose one

 What does RFP stand for?

       ► Request for proposal

       ► Response for price

       ► Response for product

       ► Request for promotion

   

Question No: 22    ( Marks: 1 )    - Please choose one

 The Cargo business covers which of the following decisions under the marketing mix strategy?

• Product


• Price


• Placement


• Promotional

Question No: 23    ( Marks: 1 )    - Please choose one

 In which section of the marketing plan you would find the detailed information about the marketing environment, market trends, customers and competitors?

• Situation analysis


• Product/market background


• Marketing strategies


• Market analysis

Question No: 24    ( Marks: 1 )    - Please choose one

 Which of the following strategies requires premium pricing?

        Target market strategy

• Market segmentation strategy


• Differentiation strategy


• Cost leadership strategy

Question No: 25    ( Marks: 1 )    - Please choose one

 Which of the following is the total process of moving goods from a manufacturer to a customer in the most timely and cost-efficient manner possible?

• Financing


• Logistics


• Warehousing


• Storing

   

Question No: 26    ( Marks: 1 )    - Please choose one

 Which of the following is NOT included in the financial summary of a marketing plan?

• Pro-forma income statement


• Month-by-month agenda


• Breakeven analysis


• Assumptions

   

Question No: 27    ( Marks: 1 )    - Please choose one

 Various studies have indicated that good sales people have various traits including which of the following?

• Soft-spoken


• Honest


• Persistency


• All of the above

Question No: 28    ( Marks: 1 )    - Please choose one

 Which one of the following functions is being performed by wholesaler when they provide a sales force that helps manufacturers reach many small business customers at a relatively low cost.

• Selling and promoting


• Bulk breaking


• Financing


• Market information

   

Question No: 29    ( Marks: 1 )    - Please choose one

 Which of the following options reflects the advantage of window shopping?

• We get a familiarity of the new items


• We can compare the brand, price and color of the items


• We spend time in an enjoyable way


• All of the given options

   

Question No: 30    ( Marks: 1 )    - Please choose one

 In recent years, _____ has been growing fast. This includes selling to final consumers through direct mail, catalogs, telephone and the Internet.

• Specialty store


• Shopping center


• Superstore


• Nonstore retailing

   

Question No: 31    ( Marks: 1 )    - Please choose one

 “The ideas or images attached by the supplier (for example by advertising)” reflect which of the following stimuli received by consumer from his or her environment?

• Social


• Significative


• Symbolic


• Public

Question No: 32    ( Marks: 1 )    - Please choose one

 In which of the following researches, researcher creates a quasi-artificial environment to control spurious factors and then manipulates at least one of the variables?

• Qualitative marketing research


• Quantitative marketing research


• Experimental techniques


• Observational techniques

Question No: 33    ( Marks: 1 )    - Please choose one

 The focus of marketing management is:

• Analysis of market


• Coordination among market players


• Distribution of products


• Beneficial exchange between customers and producers

   

Question No: 34    ( Marks: 1 )    - Please choose one

 The classification of consumer goods into the categories of convenience, shopping, and specialty goods are based upon:

• The marketing manager’s decision


• The consumer’s input


• The industry’s perception


• Consumer buying habits

   

Question No: 35    ( Marks: 1 )    - Please choose one

 Among the following, the items that would seldom be test marketed are:

• Instant coffees


• Microwave ovens


• Breakfast cereals


• Cosmetics

   

Question No: 36    ( Marks: 1 )    - Please choose one

 Creating a package design that features a gold crest with a heavy maroon accent is a way of assisting in marketing the product by which of the following?

• Making the product more convenient to use


• Producing a package that can be easily used


• Evoking the product image through package design


• Producing package that is cost effective

Question No: 37    ( Marks: 1 )    - Please choose one

 Which of the following is quick in innovation?

• Capital goods


• Food items


• Industrial goods


• IT products

   

Question No: 38    ( Marks: 1 )    - Please choose one

 In an industry with many competing brands, which of the following would be used for new products?

• Competitive pricing


• Penetration pricing


• Skimming pricing


• Cost plus pricing

   

Question No: 39    ( Marks: 1 )    - Please choose one

 Costs that do not vary with production or sales level are referred as ________.

• Fixed costs


• Variable costs


• Total costs


• Unit costs

   

Question No: 40    ( Marks: 1 )    - Please choose one

 Which is the most common method used to set the pricing structure?

• Having the sales representative set the prices


• Having the industry set the prices of firm


• Having the government set the prices for the firm


• Having a pricing committee to set the prices

   

Question No: 41    ( Marks: 1 )    - Please choose one

 Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrates the use of which of the following element of promotional mix?

• Personal selling


• Sales promotion


• Direct mail


• Advertising

   

Question No: 42    ( Marks: 1 )    - Please choose one

 Which of the following offers cash to customers who purchases a specific product within a specified time period?

• Rebates


• Coupons


• Contests


• Free travel

Question No: 43    ( Marks: 1 )    - Please choose one

 According to many sales management experts, the very essence of sales process is:

• Prospecting


• Presentation


• Approach


• Close of sale

Question No: 44    ( Marks: 1 )    - Please choose one

 Negotiation is also called as:

• Dispute formation


• Dispute resolution


• Dispute communication


• Dispute propagation

Question No: 45    ( Marks: 1 )    - Please choose one

 Business firms that operate between producers and consumers are called:

• Intermediaries


• Retailers


• Wholesalers


• All of the given options

Question No: 46    ( Marks: 1 )    - Please choose one

 When individuals open saving account, buy life insurance, or join health clubs to improve their physical conditions, they are probably seeking to satisfy their:

• Esteem needs


• Safety needs


• Social needs


• Physiological needs

   

Question No: 47    ( Marks: 1 )    - Please choose one

 Marketing research consists of generating information to:

• Identify and define marketing opportunities


• Evaluate marketing actions


• Monitor marketing performances


• All of the given options

Question No: 48    ( Marks: 1 )    - Please choose one

 During an exploratory research, a researcher may:

• Conduct a sales analysis


• Discuss the problem with the sales personnel


• Conduct marketing cost analysis


• All of the given options

Question No: 49    ( Marks: 3 )

 Can a person reach self-actualization without meeting the lower level of needs? Briefly explain it.

   

Question No: 50    ( Marks: 3 )

 What are the different functions performed by the wholesalers?

   

Question No: 51    ( Marks: 5 )

 The main focus of small businesses lies in publicity than public relations, why so?

   

Question No: 52    ( Marks: 5 )

 Why studying consumer behavior is important for marketers?

   

Question No: 53    ( Marks: 5 )

 While starting the process of negotiation what points will you keep in mind during the process of negotiation?