MGT211 Introduction to Business Paper 2010

MGT211 Introduction To Business 11 August 2010

Some MCQ's:

1) Which of the following is the disadvantage of modified schedules and alternative workplace?

►Freedom in professional and personal life
►More Job satisfaction
►Complicated coordination
►Suitable for self starter who require little direct supervision

2) Among different managerial styles, which of the following allows most rapid decision making?

►Autocratic styles
►Democratic styles
►Free rein style
►None of the given option

3) ____________ is the process of motivating others to work to meet specific objectives.

►Leadership
►Motivation
►Free rein style
►Democratic style

4) Which of the following represents the set of procedures involving both managers and subordinates in setting goals and evaluating progress?

►Participative Management and Empowerment
►Management by Objectives (MBO)
►Reinforcement/Behavior Modification Theory
►None of the given option

5) The internal environment consists of the insides forces that influence marketing strategy and decision making is/are as follows:

►Organization Policies
►Product Policies
►Management Structure
►All of the given option



6) A specific communication task to be accomplished with a specific target audience during a specific period of time is called as:

►Marketing Mix
►Advertising objective
►Market segmentation
►Marketing process


7) Dividing a market into distance groups of buyers who have distinct needs, characteristics, or behavior and who might require separate products or marketing mixes.

►Market segmentation
►Marketing Mix
►Marketing Penetration
►Marketing control

8) The actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationship with target customers are called as:

►Marketing Environment
►Market segmentation
►Marketing Mix
►Marketing Penetration

9) The set of controllable tactical marketing tools-product, price, place and promotion that the firm blends to produce the response it wants in the target market.
►Market segmentation
►Marketing Mix
►Marketing Penetration
►Marketing Environment

10) Motor cycle and car are very different from one another, but both fulfill the need for transport is an example of:
►Substitute product competition
►Brand competition
►International competition:
►Market competition

11) Physical distribution is a channel to make availability of ___________ from producer to consumer.
►Finished goods
►Work in process
►Raw material
►All of the given option

12) Advertising strategies often depend on the product life cycle stage. Example in case of introductory stage, which of the following advertising strategy is used:
►Persuasive advertising
►Comparative advertising
►Informative advertising
►Reminder advertising


13) A ____________ is a promotional approach that encourages consumer demand, which then exerts pressure on wholesalers and retailers to carry a product.
►Pull strategy
►Push strategy
►Persuasive advertising
►Sales Promotion