MCM101 Final Paper 2010

FINALTERM EXAMINATION

Spring 2010

MCM101- Introduction to Mass Communication

   

   

Question   ( Marks: 1 )    - Please choose one

 What kind of words command more acceptability?

       ► Polite and decent words

       ► Harsh or intimidating words

       ► Rude and Threatening words

       ► All of the given options

   

Question    ( Marks: 1 )    - Please choose one

 The use of verbal and nonverbal communication in advertisement is an example of which function of communication?

       ► Relationship

       ► Stimulation

       ► Relaxation

       ► Social growth

   

   

Question    ( Marks: 1 )    - Please choose one

 What is Meta communication?

       ► Communication with living things

       ► Communication with non-living things

       ► Communication with humans

       ► Communication with living and non-living things other then humans

   

Question   ( Marks: 1 )    - Please choose one

 The living style of people of a particular area is denoted as their----------- .

       ► Culture

       ► Heritage

       ► Society

       ► Fashion

   

Question    ( Marks: 1 )    - Please choose one

 In American culture, avoiding eye contact means:

       ► Disinterest

       ► Disrespect

       ► Respectful

       ► It does not mean anything

   

    .

   

Question    ( Marks: 1 )    - Please choose one

 Which of the following is fixed impressions, exaggerated or preconceived ideas about particular social groups?

       ► Science

       ► Stereotype

       ► Label

       ► Stigma

   

Question    ( Marks: 1 )    - Please choose one

 Which of the following is NOT included in stereotype groups?

       ► Age

       ► Race

       ► Ethnicity

       ► Morality

   

   

Question    ( Marks: 1 )    - Please choose one

 Which of the following era refers to the inclusion of Europe life and society in the printed books?

       ► 13th to 15th Century

       ► 14th to 17th Century

       ► 15th to 16th Century

       ► 16th to 17th Century

   

Question     ( Marks: 1 )    - Please choose one

 Which of the following is considered as the most lavishly decorated of any manuscript produced between the 7th and 9th centuries?

       ► Book of Kells

       ► Book of Durrow

       ► Diamond Sutra

       ► Book of Wells

   

           

Question    ( Marks: 1 )    - Please choose one

 Which of the following was a bilingual newspaper of the subcontinent?

       ► Kohinoor

       ► Urdu Guide

       ► Jam-e-Jahan Numa

       ► Madras Courier

   

.

   

Question     ( Marks: 1 )    - Please choose one

 What was the characteristic feature of the telegraph made by Wheatstone?

       ► It could send the message all over the world.

       ► It could indicate the transmitted letters.

       ► It had printed coded messages on a ribbon.

       ► It did not use electricity for sending message from one place to other.

   

Question    ( Marks: 1 )    - Please choose one

 For what purpose, telegraph was used during the Civil War (1861–1865)?

       ► To send the messages of soldiers to their relatives.

       ► To inform the media about war happenings.

       ► To send peace messages to the enemy.

       ► To control troop deployment and intelligence.

   

Question    ( Marks: 1 )    - Please choose one

 The original telephone designed by Graham Bell was just a modified version of:

       ► Radio

       ► Letter Box

       ► Telegraph

       ► Printing Press

   

Question    ( Marks: 1 )    - Please choose one

 Which of the following drawbacks were found in the magnetic telephone of Graham Bell?

       ► It was not good in look.

       ► It had voice distortions, causing noise.

       ► It transmitted only half the sentence to the receiver.

       ► It could only make one-way communication.

   

Question    ( Marks: 1 )    - Please choose one

 Printing Press is the invention of:

       ► Guglielmo Marconi

       ► Joseph John Thompson

       ► Gutenberg

       ► Isaac Newton

   

Question    ( Marks: 1 )    - Please choose one

 Block Printing originated from which country?

       ► China

       ► India

       ► America

       ► Rome

   

   

    

Question    ( Marks: 1 )    - Please choose one

 Which of the following era refers to the hand written books, consisting largely on religious texts whose creation was meant as an act of worship?

       ► 7th to 13th Century

       ► 8th to 15th Century

       ► 13th to 17th Century

       ► 16th to 15th Century

   

Question     ( Marks: 1 )    - Please choose one

 The way one interprets information around him or her is:

       ► Usually positive.

       ► Tied to one's values, beliefs, and experiences.

       ► Usually negative.

       ► Tied to what others think.

   

   

   

Question   ( Marks: 1 )    - Please choose one

 All of the following mighty be a solution for avoiding various problems occurred during message formation EXCEPT:

       ► Use of Standard Language

       ► Brevity of Message

       ► Use of Local Language

       ► Obeying Ethics

   

   

Question    ( Marks: 1 )    - Please choose one

 Despite the fact that languages have been one of the strongest tools of communication, all of the following are the innate flaws which hamper communication EXCEPT:

       ► Polarization

       ► Labeling

       ► Static meaning

       ► Discrimination

   

   

Question No: 42    ( Marks: 1 )    - Please choose one

 Every individual is responsible for its individual deeds and not be seen as what cast, creed or tribe he/she belongs to. This concept is given by:

       ► Islam

       ► Hinduism

       ► Judaism

       ► Sikhism

   

Question No: 43    ( Marks: 3 )

 Why the manuscripts of the monasteries could not really affect life in Europe?

   

Question No: 44    ( Marks: 3 )

 Write a short note on the development of print media in Bombay.

   

Question No: 45    ( Marks: 3 )

 What do you know about Telex?

   

Question No: 46    ( Marks: 5 )

13-16 ERA IS AN EXPECTED ERA OF PRINT DOMINATED ERA, EXPLAIN HOW?

   

Question No: 47    ( Marks: 5 )

 Mention any five developments which led the telephone to its present status, making it a great facility.

   

Question No: 48    ( Marks: 5 )

 Briefly discuss on the development of print media in Madras (Chennai).