Saturday, August 14, 2010

MGT603 Final Paper 2010

Total questions 53
Mcq’s 48


1. Contingency strategy 3


2. Difference between target marketing and mass marketing 3


3. Policies for marketing decision 5


4. QSPM require intuitive judgments and educated assumptions. Discuss 5


5. “A frequently used tool in strategy evaluation is the audit” discuss auditing according American Accounting Association (AAA) 5

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